Watches for Non-Watch Brands: How Established Companies Add a Watch Line
A company whose main business isn’t watches can add a watch line without building a watch team. The usual route is to work with a development partner: you bring the brand, the customers and the sales channel; the partner handles design development, sampling and production. For most brands, a first collection takes around four months […]
What It Costs to Develop a Watch Collection for Your Brand — and How We Quote It
The cost of a brand watch has two parts. The development fee is a one-time cost for the tooling and sample behind each design — for most projects it starts from around $500 and often sits around $1,000, depending on how many parts are custom-made. The unit price is the cost per finished watch, built […]
