Watch Collection Services for Established Brands
Two paths into watches — both built around your brand, not our catalogue.
Choose Your Path
Start from zero. We design the case, dial, and packaging system entirely around your brand — with proprietary geometry that belongs to you alone.
Path A · Faster to market
Start from an existing silhouette. Choose your dial, strap, case finish, colour palette, and packaging. Our design team adapts it to your brand language.
Best for:
Brands launching their first watch line and wanting to test market response before a full custom development.
Full Brand Development
Start from zero. We design the watch from scratch around your brand brief — custom case geometry, proprietary dial design, bespoke packaging system.
Best for:
Brands with established aesthetic standards who want every detail to feel immediately and unmistakably theirs.
Every Element, Brand-Considered
From the case to the certificate — every touchpoint reflects your brand.
Case & Shape
Dial Design
Hands & Indices
Strap & Bracelet
Crown & Pushers
Caseback Engraving
Packaging Design
Certificate & Card
Retail Display
Movement Selection
How a Brand Collection Comes to Life
The same team stays with your project from the first call to the final delivery.
1. Brand Discovery Call
We look at your lookbook, your visual language, your audience. We ask what the watch needs to say about your brand — not just what it needs to look like.
2. Concept & Design Direction
Mood boards, material proposals, two to three directions aligned to your brand. You choose, we refine.
3. Sample Development
Physical prototypes translate the approved renders. You review and refine before anything moves to production.
4. Collection Refinement
Final specifications locked. Packaging design and brand assets — hang tags, certificates, care cards — completed.
5. Production & Delivery
Production begins under close oversight. Delivered ready, on your timeline.
This Is Built for Brands Like Yours
Fashion & Apparel Brands
Jewellery & Accessories Brands
Lifestyle & Homeware Brands
Corporate Brands
Entertainment IP
Sports Organisations
Questions We Hear Often
Do We Need to Know Anything About Watches to Start?
No — that’s exactly why brands choose to work with us. We guide you through every decision: you bring the brand knowledge, we bring the watchmaking craft.
Do You Work With Brands Just Getting Started?
Yes. Many of our partners are launching their first watch line. Rather than order volume, we care more about brand fit and your long-term direction.
Can We See Samples Before Committing to Production?
Yes. Every project includes a physical sample stage before production, so you can review and approve the piece before anything moves to manufacturing.
Do You Handle Packaging and Brand Assets?
Yes. Packaging, certificates, care cards and retail display materials are designed as part of the collection — not added on afterwards.
How Long Does a Full Collection Take to Develop?
Timelines vary by path. Path A collections typically move faster since they build on an existing product silhouette, while fully custom development takes longer to accommodate bespoke case and packaging design.
How Involved Does Our Design Team Need to Be?
As involved as you’d like. Some brands review every milestone; others prefer a single check-in midway through the project. We adapt to how your team works.
What Happens After the Collection Launches?
We stay with you as your collection grows. As your watch category matures, many of our partnerships continue into a second, and third, collection.
Let's Find Out if Watches Are the Right Next Step for Your Brand.
No lengthy briefs, no commitment — just a conversation.