Watch Sample Development for Brands: What Happens Before Production
Watch sample development is the stage where an approved design becomes a physical watch, made in final materials, that you can hold, wear and approve before production begins. For a brand watch it usually takes around 30–45 days, and the sample you sign off becomes the reference every production piece is checked against. Across the […]
How Watch Collection Development Works: From First Conversation to First Delivery
You’ve decided watches belong in your product line, or you’re close to deciding, and the question that’s actually in front of you now is simpler than strategy: what happens once you start the conversation? Who does what, in what order, and how do you know if it’s going well? This is the part most brand […]
