SERVICES

Watch Collection Services for Established Brands

Two paths into watches — both built around your brand, not our catalogue.
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Choose Your Path

Start from zero. We design the case, dial, and packaging system entirely around your brand — with proprietary geometry that belongs to you alone.

Path A · Faster to market

Path A · Faster to market

Start from an existing silhouette. Choose your dial, strap, case finish, colour palette, and packaging. Our design team adapts it to your brand language.

Best for:

Brands launching their first watch line and wanting to test market response before a full custom development.

Path B · Fully bespoke

Full Brand Development

Start from zero. We design the watch from scratch around your brand brief — custom case geometry, proprietary dial design, bespoke packaging system.

Best for:

Brands with established aesthetic standards who want every detail to feel immediately and unmistakably theirs.

How a Brand Collection Comes to Life

The same team stays with your project from the first call to the final delivery.

1. Brand Discovery Call

We look at your lookbook, your visual language, your audience. We ask what the watch needs to say about your brand — not just what it needs to look like.

2. Concept & Design Direction

Mood boards, material proposals, two to three directions aligned to your brand. You choose, we refine.

3. Sample Development

Physical prototypes translate the approved renders. You review and refine before anything moves to production.

4. Collection Refinement

Final specifications locked. Packaging design and brand assets — hang tags, certificates, care cards — completed.

5. Production & Delivery

Production begins under close oversight. Delivered ready, on your timeline.

This Is Built for Brands Like Yours

We’ve worked across many categories — what they share is a need for a partner who understands brand thinking.
 

Fashion & Apparel Brands

Jewellery & Accessories Brands

Lifestyle & Homeware Brands

Corporate Brands

Entertainment IP

Sports Organisations

Questions We Hear Often

不，这正是品牌选择与我们合作的原因。我们将指导您完成每一个决策——您提供品牌知识，我们提供制表工艺。

是的。我们很多合作伙伴都是第一次推出腕表产品。我们更注重品牌契合度和长远发展方向，而不是订单数量。

是的。每个项目在量产前都会经过实物样品阶段，这样您就可以在批量生产之前进行审核和批准。

是的。包装、证书、保养卡和零售展示材料都是作为系列产品的一部分设计的，而不是后来添加的。

 

Timelines vary by path. Path A collections typically move faster since they start from an existing silhouette, while full custom development takes longer to allow for proprietary case and packaging design.

As involved as you’d like. Some brands review at every milestone; others prefer a single check-in mid-project. We adapt to how your team works。

We stay on as your collection grows. Many of our partnerships continue into a second and third collection as the brand’s watch category matures.

Let's Find Out if Watches Are the Right Next Step for Your Brand.

No lengthy briefs, no commitment — just a conversation.

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