PORTFOLIO

Collections We've Built for Brand Partners

Every project begins with a brand brief — never a product catalogue. Every collection here began the same way — not with a watch, but with a brand. We translate what makes a brand recognisable into a timepiece their customers know is theirs, the moment they see it.

A EUROPEAN FASHION LABEL

A Minimal Dress Watch Built Around a Ready-to-Wear Aesthetic

A ready-to-wear label wanted a watch that matched the restraint of their SS collection — not a generic dial with their logo. We developed a minimal dress watch using the same material palette as their collection: a burnished case and an understated dial.

Category

Fashion & Apparel

Path

Full Custom

Outcome

SS Campaign Hero Piece

More Projects ---50+ Collections Delivered

Brand names withheld by client request — brand types and outcomes are real.

A London Accessories Brand

Chronograph Line as a Brand Extension

Challenge: Existing watches felt disconnected from their core leather goods.
Solution: Chronograph redesign borrowing the brand’s signature edge-stitching motif for strap and case detailing.

A Lifestyle Brand from Berlin

Field Watch Built on Sustainability Values

Challenge： A sustainability-led brand needed a watch that fit their material values — no sourcing compromises.
Solution： Field watch using recycled stainless steel and vegetable-tanned leather, with custom caseback engraving marking each brand milestone.

A Scandinavian Outdoor Brand

Rugged Tool Watch for an Outdoor Lifestyle Label

Challenge： Needed a watch that could live alongside high-performance gear without looking out of place.
Solution： Path A semi-custom base with custom bezel engraving, branded rubber strap, and co-branded packaging system. 

A Contemporary Jewellery Brand, EU

A Capsule Collection Paired With Their Fine Jewellery Line

Challenge： The brand wanted a watch capsule that could sit alongside their fine jewellery without feeling like an accessory add-on.

Solution： A three-piece capsule using the brand’s signature stone-setting technique on the bezel, developed alongside their jewellery design team.

 

We've Worked With Brands Across Fashion, Jewellery, Lifestyle, Outdoor, Hospitality and Corporate Categories.

Fashion & Apparel
Jewellery & Accessories
Lifestyle & Outdoor
Hospitality Brands
Corporate Brands
Entertainment IP

Wondering how a project like this starts?

Every collection begins with a brand discovery call — no brief needed, just a conversation about where your brand is and where you want to go.
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