Every project begins with a brand brief — never a product catalogue.
A EUROPEAN FASHION LABEL
A Minimal Dress Watch Built Around a Ready-to-Wear Aesthetic
A ready-to-wear label wanted a watch that matched the restraint of their SS collection — not a generic dial with their logo. We developed a minimal dress watch using the same material palette as their collection: a burnished case and an understated dial.
Category
Fashion & Apparel
Path
Full Custom
Outcome
SS Campaign Hero Piece
More Projects
Brand names withheld by client request — brand types and outcomes are real.
伦敦配饰品牌
Chronograph Line as a Brand Extension
Challenge: Existing watches felt disconnected from their core leather goods.
Solution: Chronograph redesign borrowing the brand’s signature edge-stitching motif for strap and case detailing.
A Lifestyle Brand from Berlin
Field Watch Built on Sustainability Values
Challenge: A sustainability-led brand needed a watch that fit their material values — no sourcing compromises.
Solution: Field watch using recycled stainless steel and vegetable-tanned leather, with custom caseback engraving marking each brand milestone.
A Scandinavian Outdoor Brand
Rugged Tool Watch for an Outdoor Lifestyle Label
Challenge: Needed a watch that could live alongside high-performance gear without looking out of place.
Solution: ODM base with custom bezel engraving, branded rubber strap, and co-branded packaging system.
A Contemporary Jewellery Brand, EU
A Capsule Collection Paired With Their Fine Jewellery Line
Challenge: The brand wanted a watch capsule that could sit alongside their fine jewellery without feeling like an accessory add-on.
Solution: A three-piece capsule using the brand’s signature stone-setting technique on the bezel, developed alongside their jewellery design team.
We've Worked With Brands Across Fashion, Jewellery, Lifestyle, Outdoor, Hospitality and Corporate Categories.