STORIES

Collections We've Built for Brand Partners

Every project begins with a brand brief — never a product catalogue. Every collection here began the same way — not with a watch, but with a brand. We translate what makes a brand recognisable into a timepiece their customers know is theirs, the moment they see it.

A MENSWEAR & ACCESSORIES BRAND

Watches as a Steady Category Across Several Hundred Stores

A menswear brand wanted a complete range, so a customer buying a jacket or a bag could buy the watch that goes with it. Its watches follow the brand’s business and casual styles, sit at the checkout counter and on mannequins across several hundred stores, and get new models every year. Read the story →

Category

Menswear & Accessories

Sold In

Several Hundred Stores

Outcome

New Models Every Year

More Projects

Brand names withheld by client request — brand types and outcomes are real.

Rose gold watch with mother-of-pearl dial and crystal-set bezel

A Jewellery Brand

One or Two Watches a Year, Chosen From the Season's Jewellery

Challenge: A jewellery brand launching many new styles each year wanted watches in its collection without turning them into a separate line to manage.
Solution: New watches for its summer and Christmas launches, each carrying one signature element from the season’s jewellery, such as a shell dial.
Engraved rose gold bezel placed on its technical drawing

A Licensed Watch Brand

New Film and Anime IP Collections Every Year

Challenge: The brand signs new film, animation and anime IP every year and needs watches that do each property justice.
Solution: A dedicated collection for each licence, built from the IP’s colours, logo and characters, with new models timed to film releases and events.
Watch case in sandblasted and polished finishes side by side

A Cycling Brand

A Riding Watch Built From Its Kit Colours

Challenge: Riders need to check the time mid-ride, and reaching for a phone isn’t safe. The brand wanted that watch to be its own.
Solution: A simple, easy-to-read watch with the kit colours and brand marks on the dial, case and strap, developed alongside its yearly range.

Sporting Events

Commemorative Watches for Official Event Merchandise

Challenge: Official merchandise is a revenue stream for every event, but most souvenirs are low-priced and quickly forgotten.
Solution: Co-branded commemorative watches sold in the venue shop and official online store, for events from major games to school sports days.

We've Worked With Brands Across Fashion, Jewellery, Lifestyle and Sport, Entertainment IP and Sporting Events.

Fashion & Apparel
Jewellery & Accessories
Lifestyle & Sports Brands
Film, Animation & Anime IP
Sports Clubs & Events

Wondering how a project like this starts?

Every collection begins with a brand discovery call — no brief needed, just a conversation about where your brand is and where you want to go.
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