For jewellery and accessories brands
HTIMES develops watches for jewellery and accessories brands that want watches inside their collections — not a separate line to manage. Each watch is built around one detail your customers already recognise from your jewellery, and launched with the season it belongs to. Whether you write it jewellery or jewelry, the brief is the same: the watch has to read as one of your pieces. Once the sample is approved, most first runs are between 100 and 300 pieces per design.
Why Jewellery Brands Add a Watch
It is jewellery worn every day
A watch sits on the wrist beside your bracelets and rings — and it is the piece customers wear most often.
It extends a collection customers love
A shell collection, a signature chain, a stone colour: one detail customers already recognise can become the heart of a watch.
It adds a higher-value piece to each launch
One or two watches a season give a collection a new reason to visit, without changing how you design jewellery.
What Usually Holds Jewellery Brands Back
| What brands worry about | How we handle it |
|---|---|
| “We don’t want another product line to manage.” | You don’t need one. One or two watches a year can launch inside your existing collections, displays and campaigns. |
| “A watch won’t meet our design standard.” | Each watch carries one signature element and keeps everything else clean, so the detail reads as yours rather than competing with it. |
| “Our launch dates are fixed.” | We plan backwards from your launch: a month or more for design and approval, around 30–45 days for the sample and around 45–60 days for production. |
Case Study: A Jewellery Brand Adding One or Two Watches a Year
The brand. A jewellery and accessories brand that launches many new jewellery styles every year.
The challenge. It wanted watches in its range without creating a separate line to manage.
What we developed. Each year, the brand sends a brief with its trends and its most popular new jewellery elements. We pick one detail customers already recognise and build the watch around it — a mother-of-pearl dial for a shell collection, for example — and keep the rest of the watch clean.
The result. One or two watches a year are now a regular part of its summer and Christmas-season launches. Each season’s watch looks different, and every one reads as part of its jewellery collection.
What We Develop Around Your Collection
- Dial — a material, colour or texture taken from the collection it launches with
- Case — finished in the metal tones of your jewellery
- Bracelet or strap — echoing your chains, links or leather pieces
- Crown and caseback — a signature motif or your logo, kept small and precise
- Packaging — presented beside your jewellery boxes, or in your own
How a Collection Comes Together
| Stage | What you approve | Allow |
|---|---|---|
| Brief & NDA | Your brand, references, target retail price, quantity in mind and launch date. The NDA is signed before any artwork is shared. | First week |
| Design & approval | Renderings, revised with you until the design is final. | A month or more |
| Sample | A physical sample in final materials. Confirm your quantity now, so production can start the day the sample is approved. | Around 30–45 days |
| Production & delivery | Every piece checked against the approved sample. | Around 45–60 days |
For most brands, a first collection takes around four months or more from brief to delivery. Once the sample is approved, most first runs are between 100 and 300 pieces per design. See the full timeline.
What You Can Count On
- Your design stays yours — an NDA before any artwork is shared, renewed annually. Drawings are split by component, so no supplier ever sees the complete watch.
- One approved reference — every production piece is checked against the sample you signed off.
- Clear quotes — a one-time development fee per design, from around $500 and often around $1,000, plus a unit price itemised by component. We quote after seeing your design. How we quote.
- Compliance — CE and RoHS as standard.
Questions Brands Ask First
Can a watch launch with each new collection?
Yes. Many jewellery partners add one or two watches a year, each built around the lead pieces of that season’s collection.
Do we need any watch experience?
No. You send the brief and approve each stage; we handle design development, sampling and production.
How many pieces is a first run?
Once the sample is approved, most first runs are between 100 and 300 pieces per design.
Can each piece be numbered?
Yes. Limited pieces can carry a unique number on every watch.
How long does it take?
Around four months or more for most brands: a month or more for design and approval, around 30–45 days for the sample and around 45–60 days for production.
Related reading: Watches for non-watch brands · Limited and numbered editions · The sample stage explained
Tell Us About Your Next Collection
Share your brand, the collection you’d like a watch to join, the quantity you have in mind and your launch date. We’ll tell you which approach fits and how long to allow — including when watches aren’t the right next step.
