About HTIMES
We’re not a factory with a catalogue to move. We’re a brand development partner — and everything on this page is here to show you how we think, not just what we make.
About Us
From Brand Identity to Watch Collection, Faithfully Translated.
HTIMES was founded to solve one problem: watches are one of the easiest categories for a brand to get wrong, and one of the most rewarding to get right. We’ve spent 17+ years learning how identity, materials and manufacturing come together into a collection a brand can stand behind.
We work exclusively with brands that already have an identity worth translating — not brands building one from scratch.
Founded on One Observation: Most Brands Get Watches Wrong.
HTIMES was founded in 2009, after watching brand after brand launch a watch that looked nothing like them — a generic case with a logo stamped on the dial. We built HTIMES around the opposite idea: understand the brand first, and let the watch follow.
Our Vision
Our long-term vision is to become the most trusted knowledge platform and development partner for Brand Extension Through Watches — the first place brand owners go when they’re deciding whether watches belong in their product line.
Our Process
Every collection follows the same three-stage journey — no matter where your brand is starting from.
1. Understand the Brand
Positioning, language, existing product categories — before a single sketch.
2. Translate & Refine
Identity translated into design direction, refined together with your team.
3. Develop & Deliver
From validated prototype to finished collection.
Who We're Not the Right Fit For
We're probably not the right partner if you're exploring watches purely as a low-cost promotional item, if your brand identity is still being defined, or if you're looking for a bulk catalogue and an instant price list. We work best with brands who already know who they are — and want a watch collection that proves it.
One Team, With You From First Call to Final Delivery.
You won’t be handed off between departments. A single point of contact stays with your project from the brand discovery call through to delivery, backed by our design and development team at every stage. You’ll always know who you’re talking to, and they’ll always know your brand.