About HTIMES
HTIMES is a watch development partner for established brands and licensees — fashion, jewellery, lifestyle, sport and entertainment IP — that want watches in their range without building a watch team. Since 2009 we have developed watch collections with more than 30 brands, from licensed and co-branded editions to brands’ own watch lines.
From Brand Identity to Watch Collection, Faithfully Translated.
HTIMES was founded to solve one problem: watches are one of the easiest categories for a brand to get wrong, and one of the most rewarding to get right. We’ve spent 17+ years learning how identity, materials and production come together into a collection a brand can stand behind.
We work exclusively with brands that already have an identity worth translating — not brands building one from scratch.
Founded on One Observation: Most Brands Get Watches Wrong.
HTIMES was founded in 2009, after watching brand after brand launch a watch that looked nothing like them — a generic case with a logo stamped on the dial. We built HTIMES around the opposite idea: understand the brand first, and let the watch follow.
Our Vision
Our long-term vision is to become the most trusted knowledge platform and development partner for Brand Extension Through Watches — the first place brand owners go when they’re deciding whether watches belong in their product line.
Our Process
Every collection follows the same journey, whatever your starting point. For most brands, a first collection takes around four months or more from brief to delivery.
1. Understand the Brand
Your brand, references, target retail price and launch date. The NDA is signed before any artwork is shared. First week.
2. Translate & Refine
Renderings revised with you, and with any licensor, until the design is final. Allow a month or more.
3. Develop & Deliver
A physical sample in around 30–45 days, then production in around 45–60 days, every piece checked against the approved sample. Most first runs are 100–300 pieces per design.
Who We're Not the Right Fit For
We're probably not the right partner if you're exploring watches purely as a low-cost promotional item, if your brand identity is still being defined, or if you're looking for a ready-made catalogue and an instant price list.We work best with brands who already know who they are — and want a watch collection that proves it.
One Team, With You From First Call to Final Delivery.
You won’t need to switch between different departments. From brand research to final delivery, your project is handled by one dedicated contact, with our design and development team supporting every stage. You’ll always know who you’re talking to, and they’ll always understand your brand.
Your contact is Saya. Saya takes your first call, turns your brief into design direction with our designers, reviews every sample round with you, and stays with the project through delivery and each new season’s styles. You can reach her directly at info@htimeswatches.com.
Every project is covered by an NDA before anything is shared, renewed annually for ongoing partnerships. Watch components are made by specialist suppliers, but no supplier receives the complete watch drawing — drawings are split by component, so the full design stays with the project team.
We keep a written record of every submission, comment and sign-off, yours and any licensor’s. Licensed and limited runs can carry a unique number on every piece, in sequence or to a special numbering scheme. CE and RoHS compliance is standard.
